Friday, November 9, 2007

Case Study Update: Whole Foods Top Exec Banned from Forums

Remember the case study we discussed about the Whole Foods incident? I found the latest update from Social TNT: the top exec has been banned from participating in forums.

According to the Wall Street Journal article "Whole Foods Bars Executives From Web Forums":

Whole Foods Market Inc.'s board, reacting to Internet postings by its chief executive, amended the company's code of business conduct last week to sharply restrict online activities by the grocer's officials.

The new code bars top executives and directors from posting messages about Whole Foods, its competitors or vendors on Internet forums that aren't sponsored by the natural-foods chain.

This seems a bit of a delayed reaction, and a pretty obvious one at this point. Whole Foods had to make some sort of announcement about a policy change, but you'd think they would've done this earlier.

1 comment:

Cameron said...

I agree that this should have been done earlier on Whole Foods part but I think that is better late than never. It comes back to disclosure. Top execs in certain industries can take advantage of all that web 2.0 has to offer. However, identifying yourself is a must.